Moody Mauve was born on a cold winter night, under a dim yellow light, with my sister and I tucked inside a warm white comforter, giggling beside each other.
No boardroom. No brand strategist. No mood board. 

Just two sisters, buried in blankets, throwing the silliest names into the dark and laughing at every single one of them. Hours of nonsense, until somewhere in between it all, Moody Mauve happened.

For a second, we both just fell silent, and then we passed a smile to each other. A quiet smile of realisation. This was never just a name.

Moody, because while some people are all sunshine, others carry several storms within them, and I have always been somewhere in between. And, well, I really  am just a little too moody  sometimes. Mauve, because it is a colour that lives somewhere between pink, purple, and grey, never settling for just one shade. It is quiet and understated, never asking to be noticed, yet somehow impossible to look away from. And, well, it really has always been my favourite colour.

 

I didn’t just build a brand, I gave a name to the parts of me I had concealed for far too long.We started as an art page, like so many others do.

 

But sitting there that night, I knew this was going to become something bigger. I could feel it, the kind of feeling you get when something already feels real, almost tangible, even before it exists.Then came the logo. And trust me, if naming the brand felt like finding a word you never knew you were looking for, designing the logo felt like learning how to write that word in your own handwriting.

 

Much later, my sister Pragya Dilwaria and I were still beneath the same dim yellow light, tucked inside the warmth of a white comforter on what was now, a cold winter midnight, surrounded by scattered papers and sketches so ridiculous that one look at each other was enough to make us burst into laughter. “What even is that shape?” “Why are we like this?”And then, somehow, we found it. Every letter of Moody Mauve was hidden inside the logo. Woven in. Intentional. The kind of detail you notice the longer you look, like the work itself.We never doubted it. Not once. We trusted the process the way we always have, completely, and without proof.That logo is trademarked now. 

 

And I don't know how to explain what that feels like except - it feels personal. It feels like an achievement. It feels overwhelming in the best possible way. Small tears of happiness still cloud my vision every time I think about it.

 

That was never just branding.

 

It is the most honest version of myself I have ever created.